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European Film Market



Mexico country in focus

Mexican cinema has always felt at home at the Berlinale. We are honored to have been chosen to be the first Country in Focus at the EFM. It is a wonderful opportunity to create coproduction and distribution alliances for our films, with the rest of the world.

Mexico’s participation at the EFM as the Country in Focus strengthens the relationship between both countries’ filmmaking communities. It is also a great platform to continue with the Mexican Film Institute’s policies of collaborating with our industry to find new partners around the world to make more and better films. The presence of Mexican cinema in a film party of this nature as is the Berlinale, responds no doubt to a mutual understanding of our needs and capabilities.

This year a Mexican Delegation of between 40 and 50 members of the national film community, filmmakers, producers, distributors, exhibitors and will travel to Berlin. The Mexico in Focus magazine is an overall look of the people, films and companies that are present in Berlin and that will be very happy to meet you during the various industry and festival activities this February 2017.

Visit us at the IMCINE stand or the PopUp offices at the Martin Gropius Bau! ¡Bienvenidos!


EFM Reception


The European Film Market headed by Beki Probst, EFM President, and Matthijs Wouter Knol EFM Director have invited the Mexican Film Institute (IMCINE), along with its long-standing sponsor German Films, to co-host its traditional inaugural event, one of the social highlights for the industry representatives attending the market.

IMCINE, Mota-Engil Fundation and the State of Oaxaca are bringing a piece of Mexico to Berlin to show the scope and richness of contemporary Mexican culture and cuisine. The event will be served by internationally renowned chefs: Alejandro Ruiz, Manolo Baños and Rodolfo Castellanos, who will serve a selection of Mexican dishes with distinct taste and sophistication. The Nortec Collective, who has received multiple Grammy and Latin Grammy nominations, will play in the event. Guests wil have a taste of Mezcal Enmascarado from El Milagrito del Corazón who more than eleven years ago decided to set on a mission: to preserve a Mexican tradition dating hundreds of years ago distilling and bottling a treasure from the past, in order to offer —to every person able to appreciate it— a taste of a world that still enjoys things made the slow way, from the heart.

Oaxaca’s food

Mexican food is prized as one of the world’s best cuisines (UNESCO has named it “Intangible World Heritage”) and part of the fame comes from what happens in the kitchens of Oaxaca. Oaxaca dishes are toasted, subtle, rich and layered; in moles, chocolate, tiny little avocadoes, huge balls of cheese, crickets, oversized tortillas with beans, cheese and lots of other ingredients on top these last called tlayudas. In everything from delicious grilled meats, huitlacoche, intensely flavourful herbs like epazote and all kinds of chili peppers that light diners’ palates on fire. Oaxaca is a land of diversity, both inside and out of the kitchen. From the most complex moles to the simplest bean-based recipes, Oaxaca’s cuisine is as creative as it is scrumptious.

Manuel Baños

Learned to cook as part of the Oaxacan tradition, inheriting culinary secrets from his grandmother. His talents led him to try his luck as a chef in Mexico, yes, but he also learned to cook Spanish in San Sebastián and Roses. That said, a longing for the flavours and traditions of his native state, alongside childhood memories and a desire to apply his “book learning” to the kitchen, motivated a re- turn to Oaxaca and opening his restaurant, Pitiona Cocina de Autor. Baños believes that like cooking, cinema contributes to knowledge of a nation’s culture and can change perceptions. For him, Y tu mamá también (Alfonso Cuarón, 2001) is a great example of how people eat and cultivate the land along the Oaxaca coast. The story, he notes, subtly shows the ways food influences film.

Rodolfo Castellanos

“With food as in cinema, you bring different elements together ingredients, beverages that evoke memories and bring on mood changes”. For Castellanos, there’s a major connection between food and film; film has the power to spur the gastronomy industry, and not merely through specific, food-related content. It also happens in the stories, in narratives that take place in kitchens or over shady table top deals. “In every sense and in every plot, there’s something related to food,” he states. Castellanos remembers the movie Chef (Jon Favreau, 2014) as one of the films that gets audiences closer to the experience of working in a kitchen, and, collaterally, in the movies. “Just like the hero of the picture, you’ve got to be willing to live food, with all the good and the bad.”

Mezcal

A celebration like no other needs a peerless toast, according to legend, mezcal is endowed with extraordinary properties. They also say the so-called elixir of the Gods owes its beginnings to a lightning bolt that struck an agave cactus and for the first time roasted its heart, the piña. The evolution of Mezcal in the last ten years has advanced by leaps and bounds. Once an all but unknown drink, it exploded on the world scene and acquired renowned fame in locales as far off as Madrid or Berlin. One of the best things about mezcal is that some of its manufacturing processes are still artisanal, providing a smooth, complex body. No two mezcals are alike. The spirit is at an all-time high —the toast at more and more tables every day. Naturally we had to bring it to the Berlinale!

Beer

Mexican beer is the product of an industry that is creative, innovative and constantly renewing—the success just keeps coming. Beer’s history in Mexico goes back to the days of the Spanish conquistadors. Today, alongside Germany, Mexico’s is the world’s fourth-largest beer producer as well as one of its biggest consumers. So, it’s no surprise Mexican brews meet the highest standards for quality. Little by little, Mexican beer’s renown has taken on global dimensions, supporting large scale exportation to countries like the United States, Australia, Chile, Guatemala, Canada and China. It’s part of their present and most assuredly their future.

Nortec Collective

Audio-visual performances are important to the Nortec Collective. Not for nothing, the group’s main object was to portray, in sound, their conception of Tijuana, where the collective began. Through a mix of electronic and technological elements, Sonora-style banda and norteña music, Nortec has taken traditional Mexican rhythms around the world. The electronic music collective was formed in 1999 in Mexico’s northwest. Thanks to Nortec, the borderland cultural scene which encompasses music, dance, theatre and literature has gradually come to public prominence. With an eye to reinventing electronica, the collective started a signature label, Mil Records, to continue freely developing their creativity. They have presented their signature sound, first evolved in the late 1990s, in cities such as Venice, Berlin, Palermo, London, Quebec, Medellin and San Francisco, etc. In 2006, their album Tijuana Sessions, Vol. 3 received two Latin Grammy award nominations, in the “Best Alternative Album” and “Best Recording Package” categories. 2008’s Tijuana Sound Machine by Bostich and Fussible was nominated for “Best Latin/Alternative Rock Album” at the 51st Grammy Awards.


Damián Ortega

Considering aspects of mexican traditions designed the brand for infocus mexico Ortega was born in 1967 in Mexico City and currently lives and works in Mexico City and Berlin, Germany.

Damián Ortega’s work explores specific economic, aesthetic and cultural situations and, in particular, how regional culture affects commodity consumption. He began his career as a political cartoonist and his art has the intellectual rigour and sense of playfulness often associated with his previous occupation. Ortega’s sculptures, installations, videos and actions are inspired by a wide range of mundane objects, from pick-axes to bricks, rubbish bins and tortillas, all subjected to what has been described as Ortega’s characteristically “mischievous process of transformation and dysfunction”. In Cosmic Thing (2002), one of his most celebrated works, Ortega disassembled a Volkswagen Beetle and re-composed it piece by piece, suspended from wires in mid-air, in the manner of a mechanic’s instruction manual. The result was both a diagram and a fragmented object that offered a new way of seeing the ‘people’s car’ first developed in Nazi Germany but now produced en masse in his native Mexico. In Spirit (2005), Ortega constructed a series of architectural spaces using recycled materials which, when viewed from above, spelled out the letters of the work’s title, playing with the idea of optical and physical illusion.

In 2010, for his exhibition The Independent at The Barbican Curve Gallery, Ortega reverted back to his days as a political cartoonist and set himself the challenge of making a new artwork each day for the period of one month, based on a daily news item. Inspiration came from a headline, photograph, cartoon or graphic and ranged in subject from flooding in Pakistan to an Arsenal football game.

He has exhibited internationally including solo exhibitions at the Institute of Contemporary Art, Philadelphia (2002), Kunsthalle Basel (2004), Tate Modern, London and Museu da Arte Pampulha, Belo Horizonte, Brazil (2005), The Ikon Gallery, Birmingham, The Gallery at REDCAT, Museum of Contemporary Art, Los Angeles (2007), Centre Pompidou, Paris (2008), Institute of Contemporary Art, Boston (2009), Barbican Curve Gallery, London (2010), The Freud Museum, London (2013) and the Museo Jumex, Mexico City (2014). Group exhibitions include the 50th Venice Biennale (2003), ‘Made in Mexico’, Insitute of Contemporary Art, Boston (2003) and the São Paulo Biennial (2006).

Reference:
http://whitecube.com/artists/damin_ortega/



Official sponsor

Manuel António da Mota Foundation

PROMOTING, DEVELOPING AND SUPPORTING SOCIAL, CULTURAL AND EDUCATIONAL INITIATIVES MANUEL ANTÓNIO DA MOTA FOUNDATION

Manuel António da Mota Foundation is the contemporary and natural corollary of the philanthropic tradition of Mota-Engil Group, following the legacy of its founder, Manuel António da Mota.

The Foundation is an important instrument of the social responsibility policy of Mota-Engil Group, and its management is fully committed to an ethical, active and participative enrollment with the local communities.

Founded in 1946, the Mota-Engil Group is the market leader in Portugal, placed within the 30 largest European construction groups, is present in 22 countries and in three distinct geographical areas – Latin America, Europe and Africa.

In Mexico, Mota-Engil operates in both public and private construction sector and in infrastructure concessions, energy and tourism businesses. Its activities include, but are not limited to, the construction, operation and maintenance of motorways and hydro plants, the construction of the Guadalajara light rail, as well as the development of real estate projects.

As part of its commitment to culture, the Foundation is fully engaged on supporting Mexican Art Cinema, with the firm intention of breaking social and geographical barriers through its ideas, concepts and images along with the Mexican Film Institute (IMCINE). In Mexico, Foundation Manuel Antonio da Mota has also established strategic alliances with leading organizations in social development programs such as unicef.

“The mission of the Manuel António da Mota Foundation is to contribute to the integral development of the communities where Mota-Engil Group operates. In Mexico we focus our actions on high-impact programs with a positive impact on the social sphere through education and culture” said João Pedro Parreira, Mota-Engil Latin America CEO.

For more information please visit:
www.fmam.mx
and es.mota-engil.pt


Institutional partners

Secretaría de cultura

www.gob.mx/cultura


Secretaría de relaciones exteriores

www.gob.mx/sre


ProMéxico

www.promexico.mx


Secretaría de las culturas y artes de Oaxaca

www.oaxaca.gob.mx


Instituto Mexicano de Cinematografía

www.imcine.gob.mx


Supporters



Mezcal enmascarado

A celebration like no other needs a peerless toast, according to legend, mezcal is endowed with extraordinary properties. They also say the so-called elixir of the Gods owes its beginnings to a lightning bolt that struck an agave cactus and for the first time roasted its heart, the piña. The evolution of Mezcal in the last ten years has advanced by leaps and bounds. Once an all but unknown drink, it exploded on the world scene and acquired renowned fame in locales as far off as Madrid or Berlin. One of the best things about mezcal is that some of its manufacturing processes are still artisanal, providing a smooth, complex body. No two mezcals are alike. The spirit is at an all-time high —the toast at more and more tables every day. Naturally we had to bring it to the Berlinale!

www.milagrito.com



Pop Up Offices

Buyers, producers, distributors and other entrepreneurs of cinema create one of the most important international business networks; which offers a unique opportunity to form alliances. As the biggest meeting point that the European Film Market (EFM) represents, where more than 8 thousand professionals from over 400 companies, institutes, agencies, from about a hundred countries come together, the Mexican film scene is joining the EFM from various angles and forms. With Mexico as Country in Focus, the PopUp Offices feature Mexico’s top and leading production houses, film commissions and Estudios Churubusco. Monica Lozano’s successful Alebrije Cine y Video, Gastón Pavlovich’s redefining Fábrica de Cine and prestigious Mantarraya Group headed by Jaime Romandía. The Mexico City Film Commission, CFILMA, top filming destination in Mexico and the film commission from the rich and marvelous State of Oaxaca are attending and ready to let you know what they offer in their states. And last but not least, historic Estudios Churubusco is ready to offer you some good deals for all your production needs.


Alebrije Cine y Video

A Mexican production company founded in 2008 and since then our approach has remained the same: Working with creative people who share our passion for filmmaking.

The Foundation is an important instrument of the social responsibility policy of Mota-Engil Group, and its management is fully committed to an ethical, active and participative enrollment with the local communities.

In Alebrije Cine y Video we pride on our ability to bring creative, artistic, technical and financial resources together. In doing so we have became a leader in co-productions, joint ventures and international partnerships through America and Europe, building coproduction and distribution network for audiovisual materials produced in México under the highest exportation standards.

In Alebrije Cine and Video we have substantial experience in film making, so we are not only one of the most prolific and dynamic production companies in Mexico but we also have become a point of reference and debate in feature film, television and any other audiovisual production matters.

Alebrije Cine y Video led by producer Mónica Lozano and Eamon O’Farrill has a catalog of more than 100 feature film titles, such as Amores perros, Voces inocentes, Aro Tolbukhin, Nicotina, El baile de San Juan, Malos habitos, No se aceptan devoluciones, ¿Qué culpa tiene el niño?, El Jeremías, El elegido and sueño en otro idioma among others.


contacto@alebrijeproducciones.com.mx


Mexico City film commision-CDMX

Mexico City: The Best Destination for Audio-Visual Production in IberoAmerica. Locations, infrastructure, and professionalism have turned the country´s capital into the most important set among Ibero-American countries. This year The Mexico City Film Commission-CDMX hand in hand with the creative industry and a city filled with possibilities, achieved an important growth in the number of film, television, series, and commercial productions created. Between January and October of 2016, 5,264 permits to film in the city’s public spaces have been authorized, representing more than 17 crews filming in some location amongst the vast architectural, cultural, and ecological variety, with proven quality professionals (both creative and technical) utilizing an ample filming infrastructure at competitive rates, and taking advantage of the geographical proximity to the world´s most important production centers. Mexico City: A Great Place to Film!


www.cfilma.cultura.cdmx.gob.mx


Estudios Churubusco

Estudios Churubusco is the most important film studio in Mexico and Latin America. Since its construction more than 70 years ago, they have been the largest and most modern studios, having provided service to more than two thousand films and where most of the national film industry productions have been made. Inaugurated in 1945 with nine sound stages, a 1000 square meter back lot, production offices and warehouses it remains as the largest and most modern production and postproduction complex in Latin America. We have a fully operational Photochemical Laboratory (with Kodak Imagecare certification) that in addition to having the capability of developing both in positive and negative, offers 16 and 35mm material restoration service: you can finish your film in our full service two room post-production center for re-recording and mixing, digital color correction, and dubbing and incidental room which has a variable acoustic system, in it you have the possibility of matching similar original shooting sound conditions. Our THX rooms designed under the THX standards established by Lucas Films and in our projection room you can view your work in 35mm, and digital 2K and 4K.


www.estudioschurubusco.com


Fábrica de cine

Fábrica de Cine (FDC) is a Mexican enterprise that aspires to redefine the film industry in terms of business and narrative; FDC seeks to be a meeting point for talent, where the best filmic works are developed, both on a national and international level. FDC develops movies, plays, TV series, documentaries, commercials, spots and docudramas, with universal messages and memorable stories; from the development of ideas to the administration of the income it generates. FDC is constituted by a corporative governance structure, where each venture is evaluated financially with the purpose of guaranteeing its Return On Investment. FDC has projects of national span and international presence, thus allowing the company to participate in projects on a Hollywood scale. FDC, led by Producer Gastón Pavlovich, creates international films for the worldwide market.


acercate@fabricadecine.com


Mantarraya Group

Established in 1998, Mantarraya is one of the most prestigious Mexican filmmaking companies around the world. Working as a platform for new talents in the art-house market, its catalogue offers more than 30 films of which 15 are first-films. Mantarraya has been recognized with more than 125 awards, which include Best Director, two years in a row, at the Cannes Festival with Heli (2012) and Post Tenebras Lux (2013) as well as Best Director at La Biennale di Venezzia with Untamed (2016).

Mantarraya offers a wide range of business possibilities due to the companies that integrate its group, which include a distribution company: ND Mantyarraya, a Cause-Driven entertainment company: Fotosintesis Media and a commercial filmmaking company: Cadereyta Films.

To continue fostering new talents, Mantarraya recently established EsCine, a Filmmaking School focused in nurturing the art-house filmmaking talents in our country.


www.mantarraya.com


Oaxaca Film Comission

Oaxaca is one of the top destinations in the world for motion picture production. With great landscapes, culture, a wealth of talent, and film-friendly communities, Oaxaca is the perfect location for your next production.The State of Oaxaca in Mexico is known worldwide for its diversity of landscapes, cultures, traditions, faces and languages of its ancient ethnicities. Through our Film Commission, we will introduce to you a magical reality which never fails to fulfill the dreams and vision of filmmakers. We feature diverse shooting locations which encompass cities, towns, ancient ruins, rivers, oceans, mountains and deserts that have already appeared in several national and international film productions like: Nacho Libre, The Girl, Ángeles Under Fire, Viento aparte, En el último trago, Club sándwich, Carmín Tropical and Y tu mamá también.

Oaxaca offers a talented base of actors, extras and day players. From key department positions to a large selection of diverse extras, Oaxaca has the local workforce to maximize the benefits of any production filming in the state. We understand that the nature of filmmaking is the result of the combination of all the arts, and this is why the Film Commission of the State of Oaxaca works hand in hand with the Ministry of Arts and Culture to be able to offer the path for a new age in filmmaking.

We believe in the importance of the cultural exchange and in order to the benefits of the new generations, we promote artistic residences and multicultural relations.


filmoaxaca@gmail.com


www.filmoaxaca.com


Mexico in Focus
© 2017 Instituto Mexicano de Cinematografía